Want paw-some pet content & 15% off your next order? HECK YES.

Want paw-some pet content & 15% off your next order? HECK YES.

A new way to understand your pets!

Our mission at PetCulture is to help pets and their parents get the most from their lives together and the more we know about our pets, the better we can care for them. So we have partnered with one of the worlds most innovative companies and we're excited to be able to offer the FitBark smart collar attachment to our members and our non-member customers alike. 

FitBark is a tiny wearable device that you attach to your best fur friend’s collar. It records all their activities which you can view on your phone via an app. It's simple to use and batteries last up to 6 months at a time. No wonder it’s loved and trusted by dog parents and veterinarians in over 140 countries.

For a limited time, you can get one free if you and your dog subscribe to an annual PetCulture Gold Membership.

Simple and easy to use

step 1


Download & install the FitBark mobile app

step 2


Attach the FitBark tracker device to your dog’s collar

step 3


Track your dog’s activities and health and wellbeing 24/7

It's easy to get your pooch a Fitbark 

Join our Gold Membership

Join our Gold membership, and you’ll get a FitBark for free, valued at $99, along with unlimited VetChat support, free delivery and more.

Shop our Online Store

If you’d rather not become a Gold member, simply purchase a Fitbark from our online store today & start tracking those steps!

FitBark helps you keep your dog safe, fit and healthy

Monitor your dogs activity and sleep with a Fitbark and the Fitbark app

Monitor Activity & Sleep 24/7

Track your dog’s minute-by-minute activity, sleep quality, distance travelled, calories burned and overall health and behaviour. Set fitness goals against other breeds and age and weight peers.

Monitor Stress & Anxiety

Glance at the Hourly View after you leave home to get valuable clues about your dog's anxiety levels and see how he or she is doing when alone, or while in the care of other humans.

Monitor key health indicators of your dog with FitBark

Monitor Itchiness & Skin Diseases

Keep tabs on the FitBark nightly Sleep Score to track the development of skin conditions over time, such as atopic dermatitis, infectious dermatitis, hot spots, or flea allergies.

Link your fitness tracker with the Fitbark app

Link Your Human Fitness Tracker

Get active with your dog! Link your Fitbit, Apple Watch, HealthKit or Google Fit device and stay healthy together. Talk about motivation!

FitBark is used by one thousand of pet health research insitutions.

Adopted by 100+ Research Institutions

FitBark is loved by dog parents and veterinarians in 140+ countries, including researchers from the University of Cambridge and the Mayo Clinic.

Monitor Mobility and Pain

Invite your trainer or veterinarian to monitor changes in mobility, osteoarthritis, or orthopedic rehabilitation. Follow the FitBark Health Index to catch early signs of discomfort or disease.

How FitBark 2.0 is helping other doggy parents help their dogs

Fitbark review 5 stars

Recommended by this Veterinary practice.

“I see if my dog’s separation anxiety has been acting up.” As a veterinary professional using FitBark for their own dog, I highly recommend! I have been able to see if my dog’s separation anxiety has been acting up, or if she is just napping the day away! It’s also great that I can now use the new GPS version in case she ever gets away! I’m a happy customer!

Fitbarks review - Mother with puppy 5 stars

Yes please!

“Helped me realise when our older girl was getting sick.” We love our FitBark! We have 2 Siberian Huskies who have a TON of energy, and these frackers help us know when to get them out to exercise more or when they’re low on sleep. It even helped me realise when our older girl was getting sick. I definitely recommend these for all dogs. It’s fun to be active with your pups!

Two puppies, Fitbark review 5 stars

Awesome app

“Great for my own health and overall well-being.” I have a Yorkshire Terrier, and I find FitBark helps because it motivates me to be more active for my dog’s health. This obviously is great for my own health and overall well-being. I also really appreciate the data FitBark collects and shares! Additionally, the support team is great and responds quickly. 10/10 would recommend FitBark!

A Membership Tailor Made for Pets

Go Gold and get exclusive offers, 24/7 VetChat and free Aussie Hazard Cover. Join for only $9.95 per month

Learn more

Protect your Pet

Looking for more cover for your pet, get Pet Insurance today

Learn more

Shop Dog

The best of everything for your number 1 pal

Shop now

Shop Cat

Treat your fur baby with only the best quality brands

Shop now